Blend It is a handcrafted chocolate brand I founded during the COVID-19 pandemic, inspired by my passion for chocolate and the idea of creating a complete brand experience — from concept and strategy to visual identity and user interaction. I led every stage of the project: brand identity, packaging, visual design, product photography, marketing materials, layout design, and a website concept to showcase the brand online. My goal was to craft a brand that felt playful, premium, and cohesive across all touchpoints. I began with market and user research to define the brand personality and customer journey. From there, I designed the visual identity, packaging, and layouts, focusing on clarity, storytelling, and usability. The website was designed to reflect the same experience digitally, highlighting the brand’s products and values. Blend It grew from a small idea into a boutique brand, collaborating with local stores and receiving strong customer feedback.

This project allowed me to combine entrepreneurship with branding, UX/UI, and design strategy to build a meaningful and memorable product.